Marketing has ever remained an essential part of business even if we go back to 19^th century days of coca cola. Making a good marketing strategy defines business goals, promotes brand identity and significantly increases the number of sales. Concepts are more important as compared to designs for a marketing campaign. Concepts are the ways through which a brand engages with its audience.

In 2020, ways that lead to a successful marketing strategy have changed in several ways, but the essentials are still the same. Today, I’m going to tell you the ways with real examples through which you can create a better strategy for your brand.

Never miss at storytelling:

The number one mistake that marketers of today’s world are doing is that they are producing content without having a powerful story. Remember, humans love to hear stories all the time. Storytelling is the most powerful way through which you can engage with your audience in a much effective way. People develop some sort of emotional relation with the brand which is good at storytelling. Sometimes, we don’t get bored even after watching a movie multiple times because it’s the story with which we develop an emotional connection.

ICC (International Cricket Council) remind us of the history of the world cups of the pasts on every world cup because we get memories from the past. We feel contacted and we develop our interest in watching the recent world cup.

 Sympathize with your audience:

 It’s extremely important to sympathize with your audience during hard times. It helps people see you as a brand that is playing a constructive role in the society apart from just making sales. This way, people feel more comfortable spending their bucks at your place. Sympathy can win hearts and which brand doesn’t want to win hearts!

During the past summer’s bushfires in Australia, many brands from around the world contributed for the noble cause. If we talk of the recent hard times of Covid-19, most of the businesses and brands contributed towards creating ease for the society.

Make consistent content with different ideas:

People will get bored if you keep sharing same stuff on your website and social media platforms. For making a successful business marketing strategy, its important to keep up with the things going around the world. Your marketing campaign should lead to a single outside point, but it should have many branching ideas. Consistent content is an essential part of marketing campaign because brand identity is not going to build up in a month or two. It takes time for people to understand your objective and to get to know about your brand.

Facebook has evolved a lot during the years. In the past, it was just a platform that helped you to talk to another person. Now, it’s the place for video promotions, building brands and reaching potential customers. Facebook has also introduced their stores, so people don’t need ecommerce websites anymore.