Do you want to boost your business via social media but are confused about which platform is better for you? It becomes a bit tricky to select the right platform to market your business since every platform has its boon and bane.

Since big guys like Facebook and Instagram have pros and cons, to get the answer for “is Instagram or Facebook better for business,” let’s probe different aspects of both to find out which one can work wonders for you.

Brand Awareness

If your brand is at a budding stage, brand awareness is more important to you to achieve even minor sales targets. Instagram users say that they find information about new products on Instagram. This accounts for 60% of IG users which is a huge number to understand that if your brand or a product or service is at a budding stage, you can always trust IG to create awareness about your brand.

Contrarily, Facebook Business Page offers free-of-cost service to enhance brand awareness; however, it is difficult to find stats about Facebook utility to get people aware of your new product or service. You can do this via Facebook advertising service; but, this is an entirely different aspect and if you are interested in learning about it consider reading it here:

Facebook ads vs Google ads – which one should you choose?

However, Facebook offers niche-specific groups. These groups are immensely important to connect with the right kind of people who are already interested in the products or services that you are offering. Hence, you can pick out the right audience. Contrarily, Instagram doesn’t offer groups where you can showcase your product or service to like-minded people.

Effective Targeting

Facebook offers this service to target the right kind of customers. You can target the audience based on the following:

• Gender
• Location
• Age
• Social activity

In this way, you can target the right audience to create brand awareness or sell some product or service, whatever you want.

On the other hand, Instagram also offers to target the right audience to promote your business. You can target potential clients by promoting your business. 

• Age
• Gender
• Demography
• Language

However, you’ll have to look further into the details, if a specific type of audience is using any of the aforementioned platforms or not. For instance, if you want to target based on age and your targeted audience is in some older age bracket, Instagram is not as useful for you as Facebook.

Facebook users for older age groups surpass the number of users on Instagram for the same age. In particular, if you want to promote your business among people more than 55 years of age, first you need to check the number of users present on both of the platforms. 23.4% of total Facebook users account for this category.

Oppositely, only 6% of Instagram users fall under this category. So, it’ll be wiser to use Facebook to promote your business if your desired audience or potential clients are at least 55 years old.

Nevertheless, if you want to target people under 24 years of age, you can target them effectively on Instagram to promote your business. This is so because 37.1% of IG users are under 24. On the other hand, 29% of Facebook users fall under this category. But you need to keep in mind that the number of Facebook users is more than double the number of Instagram users.

The same holds for all other aspects. You need to look into statistics about the number of users regarding a specific aspect. You may find that targeting an audience based on demography is easier on Facebook as compared to Instagram.

Influencer Marketing

During the past few years, it has become an effective way to promote businesses. You can boost your sales by many folds when a social media influencer endorses your brand. However, you can use this option more effectively on Instagram since on Instagram you can find a vast variety of influencers. Thus, you can easily find niche-specific influencers who align with your product or service. Even nano influencers can work wonders to promote your brand and, thus, promote your business.

Facebook also offers an influencer marketing service, however, it is a bit difficult to find niche-specific influencers on this platform.

In a nutshell, you can analyze from the discussion above that none of the platforms is a one-stop shop to promote your business; nevertheless, both have their perks. So, is Instagram or Facebook better for business, it depends upon your requirement.